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focus on donor or charity?

Just leaving Canada and reading Rusell James’s research. Wish I had been there. It seems to me that this research absolutely confirms the link between legator and the cause. Best legacy campaigns always try to re-ignite memories so that the motivation can be reflected onto the prospect. – great stuff. What has blown me away in Canada on my “Donor Journey” tour is that around 80% of Canadian fundraisers seem to have a Will! This far exceeds UK fundraisers. The pure entusiasm and spirit of those I met was fantastic

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