charity branding

charities spend a lot on branding or rather re-branding. This can have a really detrimental effect on legacy income because the older generations get confused by the change (if it is radical and involves aname change) and is also seemingly expensive. It can also have side effects and one example I saw on a lorry today made me laugh out loud. It is a concrete company name: Jim’ll Mix it. Makes you smile in the snow!


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