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digital/social media and legacies

Today was a good day spent at a conference organised by Help the Hospices and Institute of Fundraising. There was a great presentation by the digital expert at St Nicholas Hospice and Kevin the (really good) Director of Fundraising. As a relative novice in new media I found it interesting to hear that this relatively new tool (compared to newsletters which have a 2000+ year history) is focused on relationship building and not on making the ask.

This objective is the zenith of zeniths, the fulfilment of my dreams and pure nectar. Why? Because legacy giving is often motivated by heart led stories of outcomes rather than making the ask. In other words because they want to rather than because they have been asked. Any views welcome as long as you tell me that older generations actually use tools such as Twitter, Facebook, Instagram, Youtube and Linkedin.

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