Blog

Legacy Strategy

Get a bloody move on

Your New Year’s resolution: get on with your bloody legacy campaign before it is too late and so are your prospects. And you can also win a prize – see below! The biggest bugbear in legacy giving is inaction. Intentions are great with 1 in 3 donors saying they WILL do it, actual action is [...]

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I am bored to death. Are you dying to make a difference?

Is this a tasteless headline or attention grabbing?  Does it matter if it is tasteless? Let’s get legacy giving noticed How many legacy campaigns are noticed? In focus groups it is truly frightening to discover that most legacy articles, posters, leaflets and even bookmarks go unnoticed. There are too reasons for this message blindness: ·         [...]

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Legacies and the arts and culture sectors and why they are exploding

Why promote legacy giving for supporters of the arts and culture sectors? It’s quite simple really: if you make every one of your stakeholders know you need legacies you will get them. And this blog is going to give you some really easy stuff to do which will cost only a peanut or two. But [...]

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My new and first ever book on legacy fundraising has just been published

http://bit.ly/2lZX3i4 Here is the link and it is all you need! I hope you find this book not only iconoclastic, but also practical and a fun read and full of really useful and good value tips. It is aimed at every fundraiser, anywhere in the world, who is raising money from individuals. The contents list is [...]

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Will Wars or Legacy explosion?

  A summary of this article was published in Fundraising magazine this month The legacy feature in last month’s Fundraising magazine was great and showed that year on year legacy income is growing. However, I found the title of “Will Wars” and “Still Battles to be done” infuriating. We are witnessing a celebratory legacy explosion [...]

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