Legacy Strategy

Thank you IoF

At the Institute of Fundraising Convention I was awarded the Lifetime Contribution to Fundraising Award. WOW I was totally overcome – even gobsmacked. At the ripe young age of 26 I found myself as Director of Fundraising of the Order of St John (St John Ambulance and their Ophthalmic Hospital in Jerusalem). I really had [...]

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How the wisdom of “ageing brains” changes donor behaviour

Never ever before have I had any will power – for decades I have been weak willed. I have always enjoyed my food and drink far too much and in the past had a few other typical addictions too. The same applies to my four older brothers. And my late Mum too. But just before [...]

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Get a bloody move on

Your New Year’s resolution: get on with your bloody legacy campaign before it is too late and so are your prospects. And you can also win a prize – see below! The biggest bugbear in legacy giving is inaction. Intentions are great with 1 in 3 donors saying they WILL do it, actual action is [...]

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I am bored to death. Are you dying to make a difference?

Is this a tasteless headline or attention grabbing?  Does it matter if it is tasteless? Let’s get legacy giving noticed How many legacy campaigns are noticed? In focus groups it is truly frightening to discover that most legacy articles, posters, leaflets and even bookmarks go unnoticed. There are too reasons for this message blindness: ·         [...]

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Legacies and the arts and culture sectors and why they are exploding

Why promote legacy giving for supporters of the arts and culture sectors? It’s quite simple really: if you make every one of your stakeholders know you need legacies you will get them. And this blog is going to give you some really easy stuff to do which will cost only a peanut or two. But [...]

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