Blog

Tips

Don’t Write thank you letters

Yes. I am serious. 99% of thank you letters are boring. A thank you letter does not give the final outcome of the appeal you communicated. A prompt thank you for a donation is meaningless. And often unwanted. A later letter – an impact letter – with full outcomes from the appeal – is far [...]

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Where there’s a Will, there’s a lawyer. Or is there?

As more and more charities strive to seek legacies, more charities are energetically trying to find solicitors to help run a free or discounted Will service for their supporters. At the same time, new providers are knocking on charity doors saying “We can come to your home to help make your Will” or “you can [...]

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I am bored to death. Are you dying to make a difference?

Is this a tasteless headline or attention grabbing?  Does it matter if it is tasteless? Let’s get legacy giving noticed How many legacy campaigns are noticed? In focus groups it is truly frightening to discover that most legacy articles, posters, leaflets and even bookmarks go unnoticed. There are too reasons for this message blindness: ·         [...]

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My new and first ever book on legacy fundraising has just been published

http://bit.ly/2lZX3i4 Here is the link and it is all you need! I hope you find this book not only iconoclastic, but also practical and a fun read and full of really useful and good value tips. It is aimed at every fundraiser, anywhere in the world, who is raising money from individuals. The contents list is [...]

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Bring back the joy of giving – it’s time to make donors smile

Stop for a moment. Forget any fundraising crisis. This might be hard considering recent blogs which have included headlines such as: “When fundraising hurts” “relationship fundraising: It’s complicated”  “Have we reached boiling point?” “The price we pay for losing sight of the donor”   Headlines to do your head in. Fundraising is under the microscope; because [...]

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