Practical inspirational training
Training your stakeholders
We have trained over 10,000 staff, volunteers, service providers, trustees – we will train anyone to talk and write about legacies with ease and confidence. Each segment has very focused objectives. For instance:
- for trustees and leadership teams, it might be managing expectations and evaluating success and developing prudent budgeting techniques
- for service providers the focus might be just how to answer questions from those who use your services
- for fundraisers it is likely to be talking inspirationally about legacies in community presentations and giving the best message for different audiences
- for communication teams the focus can be on embedding legacy communications and how to use each channel preferred by older generations
- for supporter care teams it will be how to integrate legacies into their conversations
- for volunteers the focus is often on how to promote legacy giving
Training can be a session of any length: 45 minutes to a whole day. We make sure we meet your organisation’s individual needs.
Throughout we strive to demystify legacies and encourage the joy of legacy giving, delivering courses that are insightful and engaging as we tackle such a sensitive subject in a light hearted and interactive way but with serious objectives. Richard has trained staff and volunteers representing every cause you can think of:
Hospices, medical research charities, museums, galleries, international development agencies, universities, private schools. care/welfare charities, religious organisations (all cultures, traditions and religions) , heritage bodies, mental health.
Training packages can include insight days to understand how day to day activities can include legacy promotion to more advanced sessions called discovery days to define the art of the possible in terms of legacy promotion.
Courses, seminars, workshops
We do lot of training for the Institute of Fundraising – see below and for niche umbrella bodies covering specific causal areas.
The Essentials course is based on developing communications. this is great when legacies are only part of your role. We cover every type of communication and debate: the growth of the legacy market, motivations for leaving legacies, content for ALL channels: websites, brochures, newsletters, Facebook, events and loads more.
The Strategy course (oh surprise surprise!) focuses on developing a strategy and objective setting and segmentation of prospects, cultivation and stewardship including one of the most forgotten and important issues: developing the best call to action
2019 Dates of IoF training courses:
Essentials: 13th March 2019 and 7th June 2019
Strategy: 5th December 2017, 13th March 2018 and 14th June 2019
Full details are on the Institute of Fundraising website: www.Institute-of-fundraising.org.uk
Other courses planned currently include:
5th February 2019 - a one day course in Edinburgh for culture and arts bodies *Arts and Business Scotland”: www.aandbscotland.org.uk/events. This sold out so is likely to be repeated on 9th April
11th March 2019 – a legacy day in Wales for Institute of Fundraising Wales
21st March 2019 – Berlin for German charities www.npo-academy.com/en/course/legacy-fundraising
Overseas visits are also planned to Ireland (Cork and Dublin) , Spain (May – Barcelona), Australia (June 2019) Brazil (week of 15th July) and Bratislava – October 8th -10th. Further details are under events and visits
All our training courses are delivered by world renowned legacy expert Richard Radcliffe FInstF Cert., who has helped more than 500 organisations with their legacy fundraising. As a Fellow of the Institute of Fundraising, Richard delivers all courses in line with best practice standards for legacy fundraising.
Richard won the lifetime contribution to fundraising award 2018 – given by the Institute of Fundraising
“Richard’s unique training style manages to breathe life into probate statistics, puts flesh on the bones of trends in legacy giving and provides up to the minute advice on the best way in which to encourage your charity’s supporters to remember your organisation in their will. Bringing the supposedly boring area of legacies alive, Richard has proved time and again to be both entertaining and enlightening.”