Find out more about legacy training
Our legacy training centre is focused on developing inspirational legacy leaders whether they are trustees, volunteers, staff or service users.
We also help fundraisers develop cutting edge strategies and to talk and write about legacies with enthusiasm and passion.
We do lot of training for the Institute of Fundraising – see below
We train volunteers in legacy discovery days which inspire them to promote legacies for your charity. Every type of volunteer is welcome: retail, admin support, service providers, event holders.
Every fundraiser can benefit from understanding the ease of promoting legacies: local community fundraising, major donors, supporter care teams, corporate teams ,trust and foundation fundraisers to ensure great integration
Senior management teams and trustees are trained to manage expectations, promote realistic KPIs and to invest in legacy promotion.
Staff who are service providers can inspire those they meet.
Training packages can include insight days to understand how day to day actvities can include legacy promotion to more adavanced sessions called discovery days to define the art of the possible in terms of legacy promotion.
Sessions can be a couple of hours or a full day or any time in between! Everyone can be a legacy champion – it is just doing it in a way to suit them!
Training you and your team to “make the legacy ask” instils confidence and delivers practical, working knowledge of legacy fundraising. We offer a range of courses for legacy fundraisers, as well as bespoke training for your charity. Richard also runs the legacy fundraising courses for the Institute of Fundraising
The Essentials course is based on developing communications. this is great when legacies are only part of your role. We cover every type of communication and debate: the growth of the legacy market, motivations for leaving legacies, content for ALL channels: websites, brochures, newsletters, Facebook, events and loads more.
The Strategy course (oh surprise surprise!) focuses on developing a strategy and objective setting and segmentation of prospects, cultivation and stewardship including one of the most forgotten and important issues: developing the best call to action
2017 Dates of IoF training courses:
Essentials: 4th December 2017, 12th March 2018, 1st June 2018
Strategy: 5th December 2017, 13th March 2018 and 22nd June 2018
Full details are on the Institute of Fundraising website: www.Institute-of-fundraising.org.uk
All our training courses are delivered by world renowned legacy expert Richard Radcliffe FInstF Cert., who has helped more than 600 organisations with their legacy fundraising. As a Fellow of the Institute of Fundraising, Richard delivers all courses in line with best practice standards for legacy fundraising.
In his training Richard strives to demystify legacies and encourage the joy of legacy giving. His sessions cover your organisation’s needs; convincing trustees to invest without evidence of success, reassuring staff and volunteers that we never ask them to ask for legacies, helping fundraisers become inspirational speakers, encouraging service users to tell their stories in their own way to inspire others to leave a legacy.
Training can help anyone become a legacy ambassador, from volunteers and fundraisers to senior management teams, CEOs and trustees.
“Richard’s unique training style manages to breathe life into probate statistics, puts flesh on the bones of trends in legacy giving and provides up to the minute advice on the best way in which to encourage your charity’s supporters to remember your organisation in their will. Bringing the supposedly boring area of legacies alive, Richard has proved time and again to be both entertaining and enlightening.”