Institute of Fundraising Developing a great legacy strategy

This training course is delivered as part of the Institute of Fundraising’s Academy for professional development and learning.

Next course date: 8th March 2017

Aim of course:
To equip new or aspiring managers with the tools, techniques and resources to manage and grow Legacy income by developing a clear and practical strategy

By the end of the course learners will be able:

  • To develop a highly focused programme based on clear  objectives
  • To analyse and assess the current and future legacy marketplace
  • To understand the major influences affecting current and  future legacy givers
  • To gain the support of internal audiences (trustees and  staff)
  • To prioritise the best prospects and develop target-specific communications
  • To assess the risks and benefits of each method of  communication
  • To develop a plan focused on prospect action
  • To cultivate and steward prospects
  • To evaluate success

Entry Level:
This course is aimed at people who have been working in Legacy Fundraising for a year plus (part time at least). The course includes content related to people management and therefore learners should either be new managers or aspiring to a managerial role within the legacy fundraising field. Learners should also be confident that they will be able to demonstrate all skills and knowledge covered in the Certificate qualification.

Bookings:
For course dates and booking information, click here

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