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Radcliffe Legacy Library

So, you want to know even more about legacy fundraising?

Legacy Fundraising: The world of legacy giving is changing so fast and I do not have time to update my website on a regular basis. As I become older and find myself “becoming a great prospect” and wiser and changing in loads of ways in terms of financial planning, estate planning, decision making and legacy giving, I am sucked into the world of research. Research into every aspect of the lives of older people to gain a deep-dive knowledge of them as people and how they think and what influences them and how they want to communicate. I am reviewing research in every part of our globe:

Berlin Wisdom initiative

Vivian Clayton – geriatric neuropsychologist (Uni of California)

Elkhonon Goldberg a neuroscientist

Marketing Partners research with 60+ year olds

The Discovery Eye Project

Prof Paul Slovic – Decision Research Center Oregon University

Daniel Kahneman – Nobel prize winner at Princeton University and Hebrew University

Texas A & M University

University of Heidelberg

Universities of UCL, Leeds, Southampton and Harvard Business School

 

Each day I discover a little gem and that ignites my passion to blog (usually at about 1 am!) – so keep visiting my blogs… please! Check out my blogs here.

Download Resource
BEYOND DEATH: INHERITING THE PAST AND GIVING TO THE FUTURE, TRANSMITTING THE LEGACY OF ONE’S SELF.
Elizabeth Hunter, 2008. This almost past its sell-by date but still worth a read.
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LEGACY TRENDS 2019: DISCOVERING POTENTIAL THROUGH DATA. SMEE AND FORD
I can also send you more information on research into the attitudes of older generations to estate and financial planning – a riveting read from the Wisdom Institute in Berlin and research into decision making by older generations carried out by a geriatric psychologist at the University of California
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CHARITABLE LEGACIES IN AN ENVIRONMENT OF CHANGE.
Professor Cathy Pharoah and Professor Jenny Harrow, 2009 (a bit old now and verging on being out of date)
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NEW PHILANTHROPY: BUILDING LASTING CHANGE—2016 BNP PARIBAS INDIVIDUAL PHILANTHROPY INDEX