Blog

I am bored to death. Are you dying to make a difference?

Is this a tasteless headline or attention grabbing?  Does it matter if it is tasteless? Let’s get legacy giving noticed How many legacy campaigns are noticed? In focus groups it is truly frightening to discover that most legacy articles, posters, leaflets and even bookmarks go unnoticed. There are too reasons for this message blindness: ·         [...]

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Bring back the joy of giving – it’s time to make donors smile

Stop for a moment. Forget any fundraising crisis. This might be hard considering recent blogs which have included headlines such as: “When fundraising hurts” “relationship fundraising: It’s complicated”  “Have we reached boiling point?” “The price we pay for losing sight of the donor”   Headlines to do your head in. Fundraising is under the microscope; because [...]

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Legacy giving now – don’t miss the chance of a lifetime

OK, so everything changed in fundraising on 6th July when the Daily Mail hit out at fundraisers and the way they were treating donors. In my view the ensuing tirade of criticism means this is the best opportunity to promote legacy giving in my lifetime. In my view this is the best time to re-balance [...]

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breaking down barriers

Soon off to Poland - the eighth Eastern European country where I have been invited to break down the perceived barriers to legacy giving. Some of this region has the shortest philanthropic history in the world  and it is really exciting to motivate donors and fundraisers to get started.

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Legacy world is changing

It is all happening out there. Legacies are in and out and being shaken all about – it is Hokey Cokey time for legacy giving. Watch out for Third Sector article on 26th August. Never have I witnessed so many opportunities and threats in such a short time. It is a fragile market which needs [...]

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