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Predicting the future for legacy giving is impossible. Somebody called Nick Cannon (no idea who is was) said

  Predicting the future for legacy giving is impossible. Somebody called Nick Cannon (no idea who is was) said “Nobody can predict the future. You just have to give your all to the relationship you’re in and do your best to take care of your partner, communicate and give them every last drop of love [...]

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oh dear.

These last two weeks have been full of focus groups. And oh my goodness what scary stories I have heard about charity fundraising. One big international charity did a legacy “pre-call” and one donor described it as follows: “it was murder, they are now out of my Will”. Incentivised mailings are producing a huge backlash with [...]

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