Blog

How the wisdom of “ageing brains” changes donor behaviour

Never ever before have I had any will power – for decades I have been weak willed. I have always enjoyed my food and drink far too much and in the past had a few other typical addictions too. The same applies to my four older brothers. And my late Mum too. But just before [...]

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Get a bloody move on

Your New Year’s resolution: get on with your bloody legacy campaign before it is too late and so are your prospects. And you can also win a prize – see below! The biggest bugbear in legacy giving is inaction. Intentions are great with 1 in 3 donors saying they WILL do it, actual action is [...]

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Will Wars or Legacy explosion?

  A summary of this article was published in Fundraising magazine this month The legacy feature in last month’s Fundraising magazine was great and showed that year on year legacy income is growing. However, I found the title of “Will Wars” and “Still Battles to be done” infuriating. We are witnessing a celebratory legacy explosion [...]

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Keep on your toes, keep your eyes and ears open and your fingers crossed, let alone your legs

The world of legacy giving is all over the place – but going up. I have been saying for some time it is like dancing the Hokey Cokey but it seems to be dancing in a fascinating direction. It seems strange to note that the number of medical research legacies has actually decreased over the last [...]

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Bring back the joy of giving – it’s time to make donors smile

Stop for a moment. Forget any fundraising crisis. This might be hard considering recent blogs which have included headlines such as: “When fundraising hurts” “relationship fundraising: It’s complicated”  “Have we reached boiling point?” “The price we pay for losing sight of the donor”   Headlines to do your head in. Fundraising is under the microscope; because [...]

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