Bring back the joy of giving – it’s time to make donors smile

Stop for a moment. Forget any fundraising crisis. This might be hard considering recent blogs which have included headlines such as: “When fundraising hurts” “relationship fundraising: It’s complicated”  “Have we reached boiling point?” “The price we pay for losing sight of the donor”   Headlines to do your head in. Fundraising is under the microscope; because [...]

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donor care

Stop fundraising for one moment and think about donors. I meet them every week and I wonder whether many fundraisers really realise what the State of the Donor Market is. Perhaps the impact we are having in donors is considered less than the impact on beneficiaries. This blog is not proclaiming a death knell for direct [...]

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