Blog

I am bored to death. Are you dying to make a difference?

Is this a tasteless headline or attention grabbing?  Does it matter if it is tasteless? Let’s get legacy giving noticed How many legacy campaigns are noticed? In focus groups it is truly frightening to discover that most legacy articles, posters, leaflets and even bookmarks go unnoticed. There are too reasons for this message blindness: ·         [...]

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My new and first ever book on legacy fundraising has just been published

http://bit.ly/2lZX3i4 Here is the link and it is all you need! I hope you find this book not only iconoclastic, but also practical and a fun read and full of really useful and good value tips. It is aimed at every fundraiser, anywhere in the world, who is raising money from individuals. The contents list is [...]

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Bring back the joy of giving – it’s time to make donors smile

Stop for a moment. Forget any fundraising crisis. This might be hard considering recent blogs which have included headlines such as: “When fundraising hurts” “relationship fundraising: It’s complicated”  “Have we reached boiling point?” “The price we pay for losing sight of the donor”   Headlines to do your head in. Fundraising is under the microscope; because [...]

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legacy webinars

I have run some legacy webinars with Smee & Ford and they are still available on their website if you would like to participate in them  http://smeeandford.com/webinar/index There is also a new one planned on 8th December which can be watched live and is all about communications with Executors and family members  

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Donor experience OMG how charities still get it so wrong

OK so I am angry because I got a letter from a charity today. But then I realise why donors are so angry if they get a letter like the on  I got today – probably encouraged by the concept  of Relationship Fundraising. Let me tell you my story – it is a very simple one Three [...]

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