Don’t Write thank you letters

Yes. I am serious. 99% of thank you letters are boring. A thank you letter does not give the final outcome of the appeal you communicated. A prompt thank you for a donation is meaningless. And often unwanted. A later letter – an impact letter – with full outcomes from the appeal – is far [...]

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I am bored to death. Are you dying to make a difference?

Is this a tasteless headline or attention grabbing?  Does it matter if it is tasteless? Let’s get legacy giving noticed How many legacy campaigns are noticed? In focus groups it is truly frightening to discover that most legacy articles, posters, leaflets and even bookmarks go unnoticed. There are too reasons for this message blindness: ·         [...]

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Fundraising regulation

All the frenetic activity on the “fundraising problems” in the sector are driving me mad. They have been around for years. Having listened to 24,000 donors volunteers and charity service users over decades it is clear that fundraising has been heading in the wrong direction for years; possibly since the introduction of Relationship Fundraising. Eight [...]

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