As I depart (for Australia – not from this world!) my mind is buzzing. Why? I will be absorbing different mindsets from donors and fundraisers and striving to find new solutions to increase legacy giving.
The moment I am not on a journey of discovery will be a sad day even after 30 years in legacies.
Every time I visit a new town, region, country my fascination and intrigue surges, as I try to find the most exciting new way to convert the uninterested (or disinterested) into enthusiastic legacy givers.
It doesn’t matter if I am in a village or city in Wales, Scotland, the island or Ireland, England, Brazil, Slovakia, Austria or Australia (all recently visited) – the potential MUST be there but how can we infiltrate it and convert a population to legacy enthusiasts?
There is so much to discover – philanthropic attitudes, engagement and stewardship preferences, Will making lnfluences, family circumstances, use of channels, driving responses through a relevant call to action, developing relevant visions and converting the seemingly unconvertible.
We need to find the right accelerator pedal in each nook and cranny of the world to attract new legators. An attractive honey trap for bees searching to find their philanthropic food.
This is what drives me, and the moment I lose that drive is the moment to retire. I hope you feel the same.
Because if you don’t – then resign from your legacy job. This is the moment in time (ageing populations and baby boomers etc) to grab hold of an amazingly generous generation.
I hope you yearn to discover, grow and enjoy your legacy adventure every day. I am. I will keep you posted on my continuing adventure