A legacy is any gift (monetary or asset) left in a person’s Will; an instruction for part of your estate to be given to an individual or organisation after your death. More and more people around the world are leaving legacies in an increasingly diverse way. More and more people are planning to give a death time gift which lies outside their Will and Estate.
The trouble is so many people think the whole subject of “getting a Will” is horribly difficult, involves lots of horrible decisions and is impossibly hard to complete. What a load of rubbish.
The reality is – it is all incredibly simple. Yet so many charities fall into the trap of providing ‘legal definitions’ and talking in “legal language” which confuses and disengages potential donors.
Let’s turn prospects ON and let’s inspire people with passionate language.
Let’s make it easy.
Our focus in our work is to get prospects to take action
Find out more about legacy giving
The value of legacy giving
Legacy fundraising is the single biggest source of voluntary income to charities and nonprofit organisations in the UK and many other nations.