First question: What emails do you remember? In 2022, there were an estimated 333 billion emails sent and received daily worldwide, and this number is projected to increase to 392.5 billion daily by 2026. The open rate is 20% and the CTR 4%. Over 50% of consumers said they enjoy ads that make them laugh and
Our Blog
28 May 2025
How many communications do you remember from yesterday?
- By : heleninter
- Alerts & Updates, Best Practice, Contested Wills, Coronavirus, Legacy Strategy, Making the ask, Our Blog, Tips, Uncategorised, Wills
- 0 Comments
8 January 2025
There is an urgent need to listen to fundraisers
There is an urgent need to listen to fundraisers Good charity leaders listen to the experts they have employed because they trust their judgement. Bad charity leaders think of themselves as the experts in fundraising and lack trust and confidence in their fundraisers’ experience, knowledge and insight. One simple question: Who best understands supporters, their
- By : heleninter
- Alerts & Updates, Best Practice, Contested Wills, Coronavirus, Legacy Strategy, Making the ask, Our Blog, Tips, Uncategorised, Wills
- 0 Comments
12 December 2024
The Hare and the Tortoise
Let me take you back to Aesop, a Greek storyteller from almost 2,500 years ago. A Tortoise and Hare decide to race. The hare is so confident in the lead that he naps while the tortoise keeps going to win. 2,500 years later we still have not learnt from this lesson. Charity: Cash crisis. Little
- By : heleninter
- Alerts & Updates, Best Practice, Contested Wills, Legacy Strategy, Making the ask, Our Blog, Tips, Uncategorised, Wills
- 0 Comments
17 June 2024
Thank you and hello
You are a widow. Your late husband had dementia and became violent. Life was hell. You are a son. Your Dad died after a horribly long struggle with stomach cancer. Your Mum ran off with a 25 year old, months after the death of your 60 year old Dad and she has died of a
- By : heleninter
- Alerts & Updates, Best Practice, Contested Wills, Legacy Strategy, Making the ask, Our Blog, Tips, Wills
- 0 Comments
14 November 2023
Forecast: legacy fundraising 2024
This blog is NOT an economic forecast (nobody really knows what is going to happen to the stock market or property prices in the next 12-24 months). This blog is all about what legacy fundraisers should focus on in 2024 to make legacieshappen. This blog is focused on very recent focus groups throughout the UK (and
- By : radcliffeconsulting
- Alerts & Updates, Best Practice, Contested Wills, Legacy Strategy, Making the ask, Our Blog, Tips, Wills
- 0 Comments
20 July 2023
This was the first ever national review of legacies. Help the Hospices is now HospiceUK.
Results of a survey into hospices legacy fundraising carried out in May 2003 as part of a Help the Hospices/PROMARK review into legacy fundraising among hospices.
- By : radcliffeconsulting
- Alerts & Updates, Best Practice, Legacy Strategy, Our Blog, Tips, Uncategorised
- 0 Comments
4 July 2023
The Obsession with Free Wills
The Obsession with Free Wills
Do not get me wrong: I am NOT against free Wills (only the ones which do not comply with the regulations!).
But I am not for them for most prospects or all charities.
- By : radcliffeconsulting
- Alerts & Updates, Best Practice, Legacy Strategy, Our Blog, Tips, Uncategorised
- 0 Comments
26 March 2023
Can you repeat that please?
Can you repeat that please? “Sorry I can’t remember” “To be honest I get so many communications. They all merge into one” “I just don’t have time to read most stuff” “I might open an email but then I think – I will read it later but I don’t” Houston, we have a problem. All
- By : radcliffeconsulting
- Alerts & Updates, Best Practice, Legacy Strategy, Our Blog, Tips, Uncategorised
- 0 Comments
12 October 2022
Where’s the water?
How not to build relationships It is lunchtime and I have arrived to speak at an event for legacy fundraisers. I am helping myself to a coffee. A legacy fundraiser is next to me and says, “Where’s the water?” Please note no “Hi” or smile. I reply, with a smile, “In front of you in
- By : radcliffeconsulting
- Alerts & Updates, Best Practice, Legacy Strategy, Wills
- 0 Comments
5 May 2022
Legacies: The truth the whole truth and oops!
Legacies: The truth the whole truth and oops! Donations and appeals: You send them out. You get a response. You know ROI. You measure success. Legacies: You send the appeals out. The response is true unknown: there is no hurry and it is private and there is no transaction. And the contact/engagement maybe only with
- By : radcliffeconsulting
- Alerts & Updates, Best Practice, Legacy Strategy, Our Blog, Tips, Uncategorised
- 0 Comments