This is the most exciting time to grow legacy income we have witnessed for generations. with at least 1 in 3 baby boomers wanting to leave a legacy to their favourite causes. But this new generation of legacy donors are so different to past generations. So the top tips for 2019 1 – Do not
Legacy Strategy Archives - Page 3 of 6 - Radcliffe Consulting – Defining the Future of Legacy Fundraising
18 December 2018
2019 the challenge and potential
- By : Richard Radcliffe
- Legacy Strategy, Making the ask
- 0 Comments
1 October 2018
Respect the intelligence of your prospects
What really annoys me at the moment is: special Will making offers. In my view most of them are deeply patronising and assume I am too stupid to have one (as a tail end baby boomer). What Is more, these “special offers”, which are not really special at all, are often attracting the least good
- By : Richard Radcliffe
- Best Practice, Contested Wills, Legacy Strategy, Making the ask
- 0 Comments
5 July 2018
Thank you IoF
At the Institute of Fundraising Convention I was awarded the Lifetime Contribution to Fundraising Award. WOW I was totally overcome – even gobsmacked. At the ripe young age of 26 I found myself as Director of Fundraising of the Order of St John (St John Ambulance and their Ophthalmic Hospital in Jerusalem). I really had
- By : Richard Radcliffe
- Alerts & Updates, Best Practice, Legacy Strategy
- 0 Comments
27 April 2018
How the wisdom of “ageing brains” changes donor behaviour
Never ever before have I had any will power – for decades I have been weak willed. I have always enjoyed my food and drink far too much and in the past had a few other typical addictions too. The same applies to my four older brothers. And my late Mum too. But just before
- By : Richard Radcliffe
- Legacy Strategy, Wills
- 0 Comments
29 December 2017
Get a bloody move on
Your New Year’s resolution: get on with your bloody legacy campaign before it is too late and so are your prospects. And you can also win a prize – see below! The biggest bugbear in legacy giving is inaction. Intentions are great with 1 in 3 donors saying they WILL do it, actual action is
- By : Richard Radcliffe
- Legacy Strategy, Making the ask, Wills
- 0 Comments
17 May 2017
I am bored to death. Are you dying to make a difference?
Is this a tasteless headline or attention grabbing? Does it matter if it is tasteless? Let’s get legacy giving noticed How many legacy campaigns are noticed? In focus groups it is truly frightening to discover that most legacy articles, posters, leaflets and even bookmarks go unnoticed. There are too reasons for this message blindness: The blandness
- By : Richard Radcliffe
- Best Practice, Contested Wills, Legacy Strategy, Making the ask, Tips
- 0 Comments
14 March 2017
My new and first ever book on legacy fundraising has just been published
http://bit.ly/2lZX3i4 Here is the link and it is all you need! I hope you find this book not only iconoclastic, but also practical and a fun read and full of really useful and good value tips. It is aimed at every fundraiser, anywhere in the world, who is raising money from individuals. The contents list is
- By : Richard Radcliffe
- Alerts & Updates, Best Practice, Contested Wills, Legacy Strategy, Making the ask, Tips, Wills
- 0 Comments
14 October 2016
Will Wars or Legacy explosion?
A summary of this article was published in Fundraising magazine this month The legacy feature in last month’s Fundraising magazine was great and showed that year on year legacy income is growing. However, I found the title of “Will Wars” and “Still Battles to be done” infuriating. We are witnessing a celebratory legacy explosion which
- By : Richard Radcliffe
- Alerts & Updates, Contested Wills, Legacy Strategy, Making the ask, Wills
- 0 Comments
11 July 2016
Keep on your toes, keep your eyes and ears open and your fingers crossed, let alone your legs
The world of legacy giving is all over the place – but going up. I have been saying for some time it is like dancing the Hokey Cokey but it seems to be dancing in a fascinating direction. It seems strange to note that the number of medical research legacies has actually decreased over the last
- By : Richard Radcliffe
- Best Practice, Contested Wills, Legacy Strategy, Making the ask
- 0 Comments
3 March 2016
Bring back the joy of giving – it’s time to make donors smile
Stop for a moment. Forget any fundraising crisis. This might be hard considering recent blogs which have included headlines such as: “When fundraising hurts” “relationship fundraising: It’s complicated” “Have we reached boiling point?” “The price we pay for losing sight of the donor” Headlines to do your head in. Fundraising is under the microscope; because fundraising was
- By : Richard Radcliffe
- Contested Wills, Legacy Strategy, Making the ask, Tips, Wills
- 0 Comments