It is all happening out there. Legacies are in and out and being shaken all about – it is Hokey Cokey time for legacy giving. Watch out for Third Sector article on 26th August. Never have I witnessed so many opportunities and threats in such a short time. It is a fragile market which needs us all to improve donor respect. If they trust their charity they will leave a legacy. If they do not then they will not. All the latest FRSB and Charity Commission research indicates that prudent investment in fundraising, and a good ROI, are crucial to dervlop legacy giving. What are your stats looking like?
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