Legacy Fundraising: The world of legacy giving is changing so fast and I do not have time to update my website on a regular basis. As I become older and find myself “becoming a great prospect” and wiser and changing in loads of ways in terms of financial planning, estate planning, decision making and legacy giving, I am sucked into the world of research. Research into every aspect of the lives of older people to gain a deep-dive knowledge of them as people and how they think and what influences them and how they want to communicate. I am reviewing research in every part of our globe:

Berlin Wisdom initiative

Vivian Clayton – geriatric neuropsychologist (Uni of California)

Elkhonon Goldberg a neuroscientist

Marketing Partners research with 60+ year olds

The Discovery Eye Project

Prof Paul Slovic – Decision Research Center Oregon University

Daniel Kahneman – Nobel prize winner at Princeton University and Hebrew University

Texas A & M University

University of Heidelberg

Universities of UCL, Leeds, Southampton and Harvard Business School

Each day I discover a little gem and that ignites my passion to blog (usually at about 1 am!) – so keep visiting my blogs… please! Check out my blogs here.