Legacy Fundraising: The world of legacy giving is changing so fast and I do not have time to update my website on a regular basis. As I become older and find myself “becoming a great prospect” and wiser and changing in loads of ways in terms of financial planning, estate planning, decision making and legacy giving, I am sucked into the world of research. Research into every aspect of the lives of older people to gain a deep-dive knowledge of them as people and how they think and what influences them and how they want to communicate. I am reviewing research in every part of our globe:
Berlin Wisdom initiative
Vivian Clayton – geriatric neuropsychologist (Uni of California)
Elkhonon Goldberg a neuroscientist
Marketing Partners research with 60+ year olds
The Discovery Eye Project
Prof Paul Slovic – Decision Research Center Oregon University
Daniel Kahneman – Nobel prize winner at Princeton University and Hebrew University
Texas A & M University
University of Heidelberg
Universities of UCL, Leeds, Southampton and Harvard Business School
Each day I discover a little gem and that ignites my passion to blog (usually at about 1 am!) – so keep visiting my blogs… please! Check out my blogs here.