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    Radcliffe Legacy Library

    So, you want to know even more about legacy fundraising?

    Legacy Fundraising: The world of legacy giving is changing so fast and I do not have time to update my website on a regular basis. As I become older and find myself “becoming a great prospect” and wiser and changing in loads of ways in terms of financial planning, estate planning, decision making and legacy giving, I am sucked into the world of research. Research into every aspect of the lives of older people to gain a deep-dive knowledge of them as people and how they think and what influences them and how they want to communicate. I am reviewing research in every part of our globe:

    Berlin Wisdom initiative

    Vivian Clayton – geriatric neuropsychologist (Uni of California)

    Elkhonon Goldberg a neuroscientist

    Marketing Partners research with 60+ year olds

    The Discovery Eye Project

    Prof Paul Slovic – Decision Research Center Oregon University

    Daniel Kahneman – Nobel prize winner at Princeton University and Hebrew University

    Texas A & M University

    University of Heidelberg

    Universities of UCL, Leeds, Southampton and Harvard Business School

     

    Each day I discover a little gem and that ignites my passion to blog (usually at about 1 am!) – so keep visiting my blogs… please! Check out my blogs here.

    Download Resource
    BEYOND DEATH: INHERITING THE PAST AND GIVING TO THE FUTURE, TRANSMITTING THE LEGACY OF ONE’S SELF.
    Elizabeth Hunter, 2008. This almost past its sell-by date but still worth a read.
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    LEGACY TRENDS 2019: DISCOVERING POTENTIAL THROUGH DATA. SMEE AND FORD
    I can also send you more information on research into the attitudes of older generations to estate and financial planning – a riveting read from the Wisdom Institute in Berlin and research into decision making by older generations carried out by a geriatric psychologist at the University of California
    Download Resource
    CHARITABLE LEGACIES IN AN ENVIRONMENT OF CHANGE.
    Professor Cathy Pharoah and Professor Jenny Harrow, 2009 (a bit old now and verging on being out of date)
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    NEW PHILANTHROPY: BUILDING LASTING CHANGE—2016 BNP PARIBAS INDIVIDUAL PHILANTHROPY INDEX