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    Successful Legacy Communications

    Successful Legacy Communications

    Strategic planning and development

    Making a legacy ask is one of the most sensitive and delicate tasks a charity might undertake and yet the returns can be substantial. Radcliffe Consulting works with organisations to craft appropriate messaging that communicates the cause and inspires donors to leave a legacy. Typically, we work with charities to draft and refine text for communicating the need for legacies and their potential impact.

    legacy direct mail packs, but they are not conventional

    brochures and web pages

    campaign letters and emails

    articles for supporter newsletters and magazines

    campaigns for legacies on Social Media

    Legacy Toolkits for regional staff and volunteers

    Our Legacy Toolkits offer outstanding value for money and can inspire many volunteers, staff and even service users to act as legacy ambassadors.

    Our copy writing and the text based communications we help to develop (such as articles, brochures and letters) can engender a real sense of trust and confidence between your charity and its legacy prospects.

    We aim to challenge “the norm”, inspire many, and yet upset nobody.

    Radcliffe Consulting can also deliver legacy talks and presentations to supporters alongside more formal legacy training for your fundraisers.

    Contact Richard today!

      Get in touch

      Contact Richard today to discuss how he can help your organisation
      +44 (0)1832 710893

      Some of the lovely things our clients have said

      “We worked with Richard in 2021 to extract his knowledge and his wealth of experience in Legacy Fundraising.  Whilst our charity benefits greatly from gifts in Will’s we were at a stand still with activity and needed help to develop a strategy that would see us encourage people to pledge their support to us in their Will and connect and steward those existing pledgers that already gave us their support.  Unsurprisingly, Richard approached our project with enthusiasm, passion and real skill.  He grasped our brief quickly, understood our position and internal quirks and was able to adapt his strategy to meet our needs and expectations providing long term vision and short term tactical wins.  It’s always a pleasure working with Richard, but the real treat is his abundance of experience and knowledge in the Legacy sector, for us there was no one else that could get us to where we are now”
      - Louise Stirton, Senior Fundraising Manager – National Trust for Scotland