I have just got back to my hotel room from giving a legacy seminar in Canada and this question was raised by a delegates: “Have I got this right? You are saying make it easy?” Recently I have given masterclasses in Australia, Slovakia, Czech Republic, Austria and of course in the UK. Similar questions were
ageism; legacy fundraising; growing older. Archives - Radcliffe Consulting – Defining the Future of Legacy Fundraising
7 March 2020
Stop treating legacy prospects as idiots
- By : Richard Radcliffe
- Alerts & Updates, Best Practice, Contested Wills, Legacy Strategy, Making the ask, Tips
- 1 Comment
4 January 2020
Has the world become a better place? Turning donors from pessimists to optimists.
It is Saturday 4th January, I am listening to BBC Radio 4 – a programme called “a small matter of hope”. AWESOME. Listen to it with your fundraising hat on and think “what is the best story telling?”. The programme has nothing to do with fundraising but everything to do with story telling. The programme
- By : Richard Radcliffe
- Alerts & Updates, Best Practice, Contested Wills, Legacy Strategy, Making the ask
- 0 Comments
18 December 2018
2019 the challenge and potential
This is the most exciting time to grow legacy income we have witnessed for generations. with at least 1 in 3 baby boomers wanting to leave a legacy to their favourite causes. But this new generation of legacy donors are so different to past generations. So the top tips for 2019 1 – Do not
- By : Richard Radcliffe
- Legacy Strategy, Making the ask
- 0 Comments
5 July 2018
Thank you IoF
At the Institute of Fundraising Convention I was awarded the Lifetime Contribution to Fundraising Award. WOW I was totally overcome – even gobsmacked. At the ripe young age of 26 I found myself as Director of Fundraising of the Order of St John (St John Ambulance and their Ophthalmic Hospital in Jerusalem). I really had
- By : Richard Radcliffe
- Alerts & Updates, Best Practice, Legacy Strategy
- 0 Comments
27 April 2018
How the wisdom of “ageing brains” changes donor behaviour
Never ever before have I had any will power – for decades I have been weak willed. I have always enjoyed my food and drink far too much and in the past had a few other typical addictions too. The same applies to my four older brothers. And my late Mum too. But just before
- By : Richard Radcliffe
- Legacy Strategy, Wills
- 0 Comments