Yes. I am serious. 99% of thank you letters are boring. A thank you letter does not give the final outcome of the appeal you communicated. A prompt thank you for a donation is meaningless. And often unwanted. A later letter – an impact letter – with full outcomes from the appeal – is far
charity communications Archives - Radcliffe Consulting – Defining the Future of Legacy Fundraising
4 March 2019
Don't Write thank you letters
- By : Richard Radcliffe
- Alerts & Updates, Best Practice, Legacy Strategy, Making the ask, Tips
- 0 Comments
18 December 2018
2019 the challenge and potential
This is the most exciting time to grow legacy income we have witnessed for generations. with at least 1 in 3 baby boomers wanting to leave a legacy to their favourite causes. But this new generation of legacy donors are so different to past generations. So the top tips for 2019 1 – Do not
- By : Richard Radcliffe
- Legacy Strategy, Making the ask
- 0 Comments
27 April 2018
How the wisdom of “ageing brains” changes donor behaviour
Never ever before have I had any will power – for decades I have been weak willed. I have always enjoyed my food and drink far too much and in the past had a few other typical addictions too. The same applies to my four older brothers. And my late Mum too. But just before
- By : Richard Radcliffe
- Legacy Strategy, Wills
- 0 Comments