#donations Archives - Radcliffe Consulting – Defining the Future of Legacy Fundraising

Results of a survey into hospices legacy fundraising carried out in May 2003 as part of a Help the Hospices/PROMARK review into legacy fundraising among hospices.

The Obsession with Free Wills

Do not get me wrong: I am NOT against free Wills (only the ones which do not comply with the regulations!). 

But I am not for them for most prospects or all charities.

Can you repeat that please? “Sorry I can’t remember” “To be honest I get so many communications. They all merge into one” “I just don’t have time to read most stuff” “I might open an email but then I think – I will read it later but I don’t” Houston, we have a problem. All

Legacies: The truth the whole truth and oops! Donations and appeals: You send them out. You get a response. You know ROI. You measure success. Legacies: You send the appeals out. The response is true unknown: there is no hurry and it is private and there is no transaction. And the contact/engagement maybe only with