I have not a clue how you all are. And you have no idea how I am. But one thing is for sure: none of us knows when the end is for this bloody virus! Second spike? Winter spike? Third spike? Where can we go and where can’t we go and with whom? During the
happiness and legacy giving Archives - Radcliffe Consulting – Defining the Future of Legacy Fundraising
30 June 2020
Developing our legacy knowledge. Are we followers, explorers or leaders?
Every day of every year for the last 30+ years I constantly yearn to learn MORE. The best way would be to interview the dead but that is not yet possible……. I hope I never believe I know everything. But where can we get the best most evidenced information so we can learn more? Whilst
- By : Richard Radcliffe
- Uncategorised
- 1 Comment
8 June 2020
Legacy Fundraising – what to do NOW and forever
It’s June 2020. What is this blog all about? Stop legacy fundraising and start legacy marketing. Stop reading and you will regret it. This is possibly one of the key moments to re-draft your strategy in the following decades. Lockdown is easing. Is this fabulous news or scary news? I have not a clue; but
- By : Richard Radcliffe
- Uncategorised
- 0 Comments
8 April 2020
Online Consulting during the virus
As we all isolate to our home (or are sadly furloughed) it does not mean the end of advice and support. Online advice can be given at a fraction of the cost of a personal visit but (almost!) as worthwhile. If you need support, even an hour of advice can be a lifeline. Isolation does
- By : Richard Radcliffe
- Alerts & Updates, Best Practice, Contested Wills, Legacy Strategy, Making the ask, Our Blog, Wills
- 1 Comment
30 March 2020
Legacy giving during THE VIRUS
Every one of us is being affected. The effects are different for each of us. We know absolutely nothing about what the future holds in the short, medium or long-term future. We have no idea what the future holds for each of us financially. We have no idea as to the global effects on our
- By : Richard Radcliffe
- Alerts & Updates, Best Practice, Contested Wills, Making the ask, Our Blog, Tips, Wills
- 0 Comments
7 March 2020
Stop treating legacy prospects as idiots
I have just got back to my hotel room from giving a legacy seminar in Canada and this question was raised by a delegates: “Have I got this right? You are saying make it easy?” Recently I have given masterclasses in Australia, Slovakia, Czech Republic, Austria and of course in the UK. Similar questions were
- By : Richard Radcliffe
- Alerts & Updates, Best Practice, Contested Wills, Legacy Strategy, Making the ask, Tips
- 1 Comment
4 January 2020
Has the world become a better place? Turning donors from pessimists to optimists.
It is Saturday 4th January, I am listening to BBC Radio 4 – a programme called “a small matter of hope”. AWESOME. Listen to it with your fundraising hat on and think “what is the best story telling?”. The programme has nothing to do with fundraising but everything to do with story telling. The programme
- By : Richard Radcliffe
- Alerts & Updates, Best Practice, Contested Wills, Legacy Strategy, Making the ask
- 0 Comments
19 December 2019
2020 – the year of perfect vision? Mind the gap
The end of a year and beginning of a new one is the perfect time to think of the year ahead. What is my vision for the year and beyond? What are my clients’ visions? And what are the visions of legacy prospects? I might be stupid but I always thought 2020 was “perfect vision”.
- By : Richard Radcliffe
- Alerts & Updates, Best Practice, Contested Wills, Legacy Strategy, Making the ask, Our Blog, Tips, Wills
- 0 Comments
4 March 2019
Don't Write thank you letters
Yes. I am serious. 99% of thank you letters are boring. A thank you letter does not give the final outcome of the appeal you communicated. A prompt thank you for a donation is meaningless. And often unwanted. A later letter – an impact letter – with full outcomes from the appeal – is far
- By : Richard Radcliffe
- Alerts & Updates, Best Practice, Legacy Strategy, Making the ask, Tips
- 0 Comments
18 December 2018
2019 the challenge and potential
This is the most exciting time to grow legacy income we have witnessed for generations. with at least 1 in 3 baby boomers wanting to leave a legacy to their favourite causes. But this new generation of legacy donors are so different to past generations. So the top tips for 2019 1 – Do not
- By : Richard Radcliffe
- Legacy Strategy, Making the ask
- 0 Comments