Results of a survey into hospices legacy fundraising carried out in May 2003 as part of a Help the Hospices/PROMARK review into legacy fundraising among hospices.
#legacy communication Archives - Radcliffe Consulting – Defining the Future of Legacy Fundraising
20 July 2023
This was the first ever national review of legacies. Help the Hospices is now HospiceUK.
- By : radcliffeconsulting
- Alerts & Updates, Best Practice, Legacy Strategy, Our Blog, Tips, Uncategorised
- 0 Comments
4 July 2023
The Obsession with Free Wills
The Obsession with Free Wills
Do not get me wrong: I am NOT against free Wills (only the ones which do not comply with the regulations!).
But I am not for them for most prospects or all charities.
- By : radcliffeconsulting
- Alerts & Updates, Best Practice, Legacy Strategy, Our Blog, Tips, Uncategorised
- 0 Comments
26 March 2023
Can you repeat that please?
Can you repeat that please? “Sorry I can’t remember” “To be honest I get so many communications. They all merge into one” “I just don’t have time to read most stuff” “I might open an email but then I think – I will read it later but I don’t” Houston, we have a problem. All
- By : radcliffeconsulting
- Alerts & Updates, Best Practice, Legacy Strategy, Our Blog, Tips, Uncategorised
- 0 Comments
5 May 2022
Legacies: The truth the whole truth and oops!
Legacies: The truth the whole truth and oops! Donations and appeals: You send them out. You get a response. You know ROI. You measure success. Legacies: You send the appeals out. The response is true unknown: there is no hurry and it is private and there is no transaction. And the contact/engagement maybe only with
- By : radcliffeconsulting
- Alerts & Updates, Best Practice, Legacy Strategy, Our Blog, Tips, Uncategorised
- 0 Comments
4 January 2022
What is the role of a charity in a legacy campaign?
2022 – make this the year your leaders really understand the simplicity of raising a fortune through legacies And do your prospects realise they can be part of the solution? Richard Radcliffe FCIoF Cert. Founder Radcliffe Consulting. Feel free to email me: richard@radcliffeconsulting.org and I will send a copy of this blog for you to
- By : radcliffeconsulting
- Alerts & Updates, Best Practice, Coronavirus, Making the ask, Our Blog, Uncategorised, Wills
- 0 Comments
13 August 2021
Is the legacy revolution over?
When lockdown first happened, nothing was certain. The world came to a halt. The future is now fascinating. And possibly holds more questions than answers: Older generations had time to review their Will during lockdown but is that now a “job done”? And will they now ignore making any future adjustments? Wills are updated every
- By : radcliffeconsulting
- Alerts & Updates, Best Practice, Coronavirus, Legacy Strategy, Our Blog, Tips
- 0 Comments
19 May 2021
Reflections
Bear with me. Kierkegaard the 19th Century theologian and Philosopher said “Life can only be understood backwards; but it must be lived forwards” It was 38 years ago when I was sitting at my desk as Director of Fundraising and Public Affairs at the Order of St John that I got a call from the
- By : radcliffeconsulting
- Best Practice, Contested Wills, Coronavirus, Legacy Strategy, Making the ask, Our Blog, Tips, Uncategorised, Wills
- 0 Comments
10 May 2021
So many “why’s?”. Are charities wise?
Why 1 Why do so many charities seem to “copy the big ones”? It is interesting to note that many of the largest charities in the UK have NOT witnessed growth in legacy income in the last five years. And yet legacy income has almost doubled in 13 years for the sector with a doubling
- By : radcliffeconsulting
- Best Practice, Coronavirus, Legacy Strategy, Making the ask, Our Blog, Tips, Uncategorised
- 0 Comments
10 January 2021
Legacies – the vaccine for long term financial health
For over 30 years I have been unflinching in my commitment to grow legacy giving. Legacies are the ONLY source of funds which enable long term financial health and security. Legacies are a security blanket, a treasure trove to dip into to GROW or to protect your charity in times of emergency. Individual giving does
- By : radcliffeconsulting
- Best Practice, Coronavirus, Legacy Strategy, Making the ask, Our Blog, Tips, Uncategorised
- 0 Comments
11 December 2020
2021 The year of the legacy revolution
The aim of this blog/rant/bombast is to put a bomb under legacy marketing and communication staff/agencies/advisers and destroy barriers which have been in existence for longer than even I can remember. Which is quite a while. It is based on conversations with over 30,000 donors and other stakeholders. Let me ask you some serious questions:
- By : radcliffeconsulting
- Best Practice, Coronavirus, Legacy Strategy, Our Blog, Tips, Uncategorised
- 0 Comments