It’s June 2020. What is this blog all about? Stop legacy fundraising and start legacy marketing. Stop reading and you will regret it. This is possibly one of the key moments to re-draft your strategy in the following decades. Lockdown is easing. Is this fabulous news or scary news? I have not a clue; but
legacy giving; legacy decisions; psychology of giving Archives - Radcliffe Consulting – Defining the Future of Legacy Fundraising
8 June 2020
Legacy Fundraising – what to do NOW and forever
- By : Richard Radcliffe
- Uncategorised
- 0 Comments
4 March 2019
Don't Write thank you letters
Yes. I am serious. 99% of thank you letters are boring. A thank you letter does not give the final outcome of the appeal you communicated. A prompt thank you for a donation is meaningless. And often unwanted. A later letter – an impact letter – with full outcomes from the appeal – is far
- By : Richard Radcliffe
- Alerts & Updates, Best Practice, Legacy Strategy, Making the ask, Tips
- 0 Comments
1 October 2018
Respect the intelligence of your prospects
What really annoys me at the moment is: special Will making offers. In my view most of them are deeply patronising and assume I am too stupid to have one (as a tail end baby boomer). What Is more, these “special offers”, which are not really special at all, are often attracting the least good
- By : Richard Radcliffe
- Best Practice, Contested Wills, Legacy Strategy, Making the ask
- 0 Comments
27 April 2018
How the wisdom of “ageing brains” changes donor behaviour
Never ever before have I had any will power – for decades I have been weak willed. I have always enjoyed my food and drink far too much and in the past had a few other typical addictions too. The same applies to my four older brothers. And my late Mum too. But just before
- By : Richard Radcliffe
- Legacy Strategy, Wills
- 0 Comments