trust and confidence - Radcliffe Consulting – Defining the Future of Legacy Fundraising

I was tweated by a charity asking me to “promote their charity”. I refused because that is not what I do. I got a rather strange tweat back. So I decided to research them. Their website criticises another charity and the website has no registered charity number. This possible scam really really annoys me because it is one more trigger which destroys trust. In this recession in particular, trust plays a really vital role in the decision making process of putting a gift in a Will. The more we lack trust the more liekly we are to hold back in investing in a legacy so off I go to see what the Charity Commission has to say.