Fundraisers are generally young. Staff in communications departments are definitely young. Do young people REALLY understand older generations? I certainly didn’t in my 30’s, nor in my 40’s. Not even in my 50’s but in my 60’s my mindset has changed and I see myself differently – even if I feel 25. “60-somethings are going
Best Practice Archives - Page 3 of 5 - Radcliffe Consulting – Defining the Future of Legacy Fundraising
10 June 2019
When will younger generations understand older people?
- By : Richard Radcliffe
- Alerts & Updates, Best Practice, Legacy Strategy, Tips
- 1 Comment
4 March 2019
Don't Write thank you letters
Yes. I am serious. 99% of thank you letters are boring. A thank you letter does not give the final outcome of the appeal you communicated. A prompt thank you for a donation is meaningless. And often unwanted. A later letter – an impact letter – with full outcomes from the appeal – is far
- By : Richard Radcliffe
- Alerts & Updates, Best Practice, Legacy Strategy, Making the ask, Tips
- 0 Comments
1 October 2018
Respect the intelligence of your prospects
What really annoys me at the moment is: special Will making offers. In my view most of them are deeply patronising and assume I am too stupid to have one (as a tail end baby boomer). What Is more, these “special offers”, which are not really special at all, are often attracting the least good
- By : Richard Radcliffe
- Best Practice, Contested Wills, Legacy Strategy, Making the ask
- 0 Comments
5 July 2018
Thank you IoF
At the Institute of Fundraising Convention I was awarded the Lifetime Contribution to Fundraising Award. WOW I was totally overcome – even gobsmacked. At the ripe young age of 26 I found myself as Director of Fundraising of the Order of St John (St John Ambulance and their Ophthalmic Hospital in Jerusalem). I really had
- By : Richard Radcliffe
- Alerts & Updates, Best Practice, Legacy Strategy
- 0 Comments
17 May 2017
I am bored to death. Are you dying to make a difference?
Is this a tasteless headline or attention grabbing? Does it matter if it is tasteless? Let’s get legacy giving noticed How many legacy campaigns are noticed? In focus groups it is truly frightening to discover that most legacy articles, posters, leaflets and even bookmarks go unnoticed. There are too reasons for this message blindness: The blandness
- By : Richard Radcliffe
- Best Practice, Contested Wills, Legacy Strategy, Making the ask, Tips
- 0 Comments
17 May 2017
Where there’s a Will, there’s a lawyer. Or is there?
As more and more charities strive to seek legacies, more charities are energetically trying to find solicitors to help run a free or discounted Will service for their supporters. At the same time, new providers are knocking on charity doors saying “We can come to your home to help make your Will” or “you can
- By : Richard Radcliffe
- Alerts & Updates, Best Practice, Contested Wills, Tips
- 0 Comments
26 March 2017
Legacies and the arts and culture sectors and why they are exploding
Why promote legacy giving for supporters of the arts and culture sectors? It’s quite simple really: if you make every one of your stakeholders know you need legacies you will get them. And this blog is going to give you some really easy stuff to do which will cost only a peanut or two. But
- By : Richard Radcliffe
- Alerts & Updates, Best Practice, Contested Wills, Making the ask, Wills
- 0 Comments
14 March 2017
My new and first ever book on legacy fundraising has just been published
http://bit.ly/2lZX3i4 Here is the link and it is all you need! I hope you find this book not only iconoclastic, but also practical and a fun read and full of really useful and good value tips. It is aimed at every fundraiser, anywhere in the world, who is raising money from individuals. The contents list is
- By : Richard Radcliffe
- Alerts & Updates, Best Practice, Contested Wills, Legacy Strategy, Making the ask, Tips, Wills
- 0 Comments
11 July 2016
Keep on your toes, keep your eyes and ears open and your fingers crossed, let alone your legs
The world of legacy giving is all over the place – but going up. I have been saying for some time it is like dancing the Hokey Cokey but it seems to be dancing in a fascinating direction. It seems strange to note that the number of medical research legacies has actually decreased over the last
- By : Richard Radcliffe
- Best Practice, Contested Wills, Legacy Strategy, Making the ask
- 0 Comments
29 January 2016
Legacy giving now – don't miss the chance of a lifetime
OK, so everything changed in fundraising on 6th July when the Daily Mail hit out at fundraisers and the way they were treating donors. In my view the ensuing tirade of criticism means this is the best opportunity to promote legacy giving in my lifetime. In my view this is the best time to re-balance investment
- By : Richard Radcliffe
- Alerts & Updates, Best Practice, Contested Wills
- 0 Comments