The aim of this blog/rant/bombast is to put a bomb under legacy marketing and communication staff/agencies/advisers and destroy barriers which have been in existence for longer than even I can remember. Which is quite a while. It is based on conversations with over 30,000 donors and other stakeholders. Let me ask you some serious questions:
Best Practice Archives - Page 2 of 5 - Radcliffe Consulting – Defining the Future of Legacy Fundraising
11 December 2020
2021 The year of the legacy revolution
- By : radcliffeconsulting
- Best Practice, Coronavirus, Legacy Strategy, Our Blog, Tips, Uncategorised
- 0 Comments
2 November 2020
New Lockdown: do not lock out legacies
Tonight – Saturday 30th October – our Prime Minister announced a one month lockdown. The short term is known – the medium/long term is not. We are going backwards, for the sake of a better future – hopefully. What does lockdown mean? More time at home – without friends and family More isolation More depression
- By : radcliffeconsulting
- Best Practice, Coronavirus, Legacy Strategy, Uncategorised
- 0 Comments
8 April 2020
Online Consulting during the virus
As we all isolate to our home (or are sadly furloughed) it does not mean the end of advice and support. Online advice can be given at a fraction of the cost of a personal visit but (almost!) as worthwhile. If you need support, even an hour of advice can be a lifeline. Isolation does
- By : Richard Radcliffe
- Alerts & Updates, Best Practice, Contested Wills, Legacy Strategy, Making the ask, Our Blog, Wills
- 1 Comment
30 March 2020
Legacy giving during THE VIRUS
Every one of us is being affected. The effects are different for each of us. We know absolutely nothing about what the future holds in the short, medium or long-term future. We have no idea what the future holds for each of us financially. We have no idea as to the global effects on our
- By : Richard Radcliffe
- Alerts & Updates, Best Practice, Contested Wills, Making the ask, Our Blog, Tips, Wills
- 0 Comments
7 March 2020
Stop treating legacy prospects as idiots
I have just got back to my hotel room from giving a legacy seminar in Canada and this question was raised by a delegates: “Have I got this right? You are saying make it easy?” Recently I have given masterclasses in Australia, Slovakia, Czech Republic, Austria and of course in the UK. Similar questions were
- By : Richard Radcliffe
- Alerts & Updates, Best Practice, Contested Wills, Legacy Strategy, Making the ask, Tips
- 1 Comment
4 January 2020
Has the world become a better place? Turning donors from pessimists to optimists.
It is Saturday 4th January, I am listening to BBC Radio 4 – a programme called “a small matter of hope”. AWESOME. Listen to it with your fundraising hat on and think “what is the best story telling?”. The programme has nothing to do with fundraising but everything to do with story telling. The programme
- By : Richard Radcliffe
- Alerts & Updates, Best Practice, Contested Wills, Legacy Strategy, Making the ask
- 0 Comments
19 December 2019
2020 – the year of perfect vision? Mind the gap
The end of a year and beginning of a new one is the perfect time to think of the year ahead. What is my vision for the year and beyond? What are my clients’ visions? And what are the visions of legacy prospects? I might be stupid but I always thought 2020 was “perfect vision”.
- By : Richard Radcliffe
- Alerts & Updates, Best Practice, Contested Wills, Legacy Strategy, Making the ask, Our Blog, Tips, Wills
- 0 Comments
12 November 2019
Memory failure – why do donors not remember what we tell them? And how to get them engaged
Every time I meet older supporters, I get really worried – they have memory failure about most fundraising communications – including legacies. And yet memory leads to the greatest engagement opportunity. What are we getting wrong? And how can we get it right? Lifestyles of older generations Every time I meet supporters who have retired
- By : Richard Radcliffe
- Alerts & Updates, Best Practice, Contested Wills, Our Blog, Tips, Wills
- 0 Comments
6 November 2019
The legacy adventure
As I depart (for Australia – not from this world!) my mind is buzzing. Why? I will be absorbing different mindsets from donors and fundraisers and striving to find new solutions to increase legacy giving. The moment I am not on a journey of discovery will be a sad day even after 30 years in
- By : Richard Radcliffe
- Best Practice, Our Blog, Tips, Wills
- 0 Comments
14 October 2019
Still learning after 30 years
But the final hurdle……. 8 hotels. 4 countries. 3 weeks. A gruelling schedule but what I love about my job is that after 30 years I still have loads to learn and achieve. It’s like being in a race which just gets better. My determination to win gets stronger every year. But there are some
- By : Richard Radcliffe
- Best Practice, Contested Wills, Legacy Strategy, Making the ask, Our Blog, Wills
- 0 Comments