Best Practice Archives - Page 2 of 7 - Radcliffe Consulting – Defining the Future of Legacy Fundraising

First question: What emails do you remember? In 2022, there were an estimated 333 billion emails sent and received daily worldwide, and this number is projected to increase to 392.5 billion daily by 2026. The open rate is 20% and the CTR 4%.  Over 50% of consumers  said they enjoy ads that make them laugh and

There is an urgent need to listen to fundraisers Good charity leaders listen to the experts they have employed because they trust their judgement. Bad charity leaders think of themselves as the experts in fundraising and lack trust and confidence in their fundraisers’ experience, knowledge and insight. One simple question:  Who best understands supporters, their